Club Med Yabuli


Club Med hits the slopes at Yabuli

GODJ
1353 Posts
01
Feb
2011
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from ChinaTravel.net

The original purveyors of all-inclusive holidays, Club Med has landed in Yabuli. The Heilongjiang ski resort has been the most serious contender in the Chinese ski scene for a few years now and with this latest addition, plus new state-of-the-art heated chairlifts and a cable car, the Year of the Rabbit is looking bright for China's wannabe snow bunnies.

Club Med know what they're doing when it comes to mountain resorts (with 23 around the world, Yabuli is the second in Asia after Japan's Sahoro) and their all-inclusive formula is already proving a hit with Chinese customers. As Catherine Nixey points out in her feature for the Financial Times, the concept of "holiday" is still a pretty recent phenomenon and so a vacation resort that holds your hand every step of the way appeals to the inexperienced Chinese market, though for the travel-savvy western consumer this kind of package can be too restrictive.

Guests have everything managed for them from A to Z and with Club Med Yabuli's ski-in-ski-out location, luxurious rooms, sports center, karaoke, restaurants and bars all on site and already paid up, there's no need to leave except to hit the slopes!
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whrez
159 Posts
02
Feb
2011
quote:
Originally posted by GODJ

from ChinaTravel.net

the concept of "holiday" is still a pretty recent phenomenon and so a vacation resort that holds your hand every step of the way appeals to the inexperienced Chinese market, though for the travel-savvy western consumer this kind of package can be too restrictive.




Interesting spin on the 'travel-savvy' westerner. Know it's just a small plug, but think they are potentially overestimating the benefits of travel-savviness for certain types of vacations! Some of our vacations are more what I would term "family adventures" - great experiences, but not always that relaxing, partially due to the destination, but also due to the need to take charge of all aspects of planning and orchestration at all times.
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